In particular, every marketer will need to adjust their digital presence and content overlap with the advent of NSFW AI influence. Brands fear being aligned in any way with sexually-oriented material and the next evolution of AI-generated content makes that all-the-more concerning. A 2023 survey found that brand safety concerns are ballooning as NSFW AI content rises: 35% of marketing executives report they recently stepped up their use of preventative tactics, likely stirring more investment in effective moderation and verification mechanics.
Another one of the more visible impacts can be seen in changes to ad placement strategies. Brands have already been wary of programmatic advertising so with NSFW content being pumped out at an almost uniform AI-quality, it's only causing them to spend additional time double-checking every detail. According to industry sources, brand safety solutions are now 20% more expensive as businesses look to avoid leaving ads next to potentially harmful content. This overhead on an already fragmented spend in marketing makes resources taken out from creative endeavours to buy safe ad placements.
And AI has even infiltrated influencer marketing, with NSFW outcomes. This is the start of brands needing to be sure their influencers are not involved in deepfake porn generation.promotion as AI-generated porn becomes easier for anyone do. Brand vetting process, need for integral has arisen as 25% of marketers worry about being associated with influencers tied to NSFW AI content. The increased scrutiny, stemming from the Marseille pact means that brands are now spending up to 15% more on influencer research and background checks.
On the user side, NSFW AI works for and against how we all behave as consumers — something any marketer should take note of. Users can then customize the explicit content, therefore having more individualized interactions with media. Though this technology is primarily used for adult entertainment, the implications are much greater and go outside of that industry as more consumers demand radical tailor made in experiences brands. The 2022 study shows a similar leap in content targeting aspirations (30%) reflecting the kind of personalisation they are used to within an AI powered platform.
Marketers, too, face an extra set of ethical considerations when it comes to the potentially NSFW AI use case. Brands cautious about connecting their names with technologies that might be seen as dishonest or detrimental. Apple CEO Tim Cook, for one, has underscored the broader need to employ AI in a responsible manner: 'We want people to be empowered from it not have you stuck behind your computer all day.' It is an observation that resonates with the larger industry-wide move to separate average marketing from AI watchdog use including NSFW content creation.
And for a few risk-taking marketers, AI contends their approach is still ripe with opportunities. Interest soared in adopting similar technology to non-sexually explicit content, a blend that can create convincing images and videos for only a fraction of the cost your typical designer would charge. Campaigns driven by AI using generative technology have increased engagement 1.25X compared to traditional campaigns, proving that this is an exciting period for brands who can leverage outerworldly innovation in their product communications without belittling ethical standards.
This article highlights the importance of nsfw ai for companies in their journey to explore digital marketing space. While the advancement of AI and its impact on consumer expectations as well the dynamics of content continues, marketers must walk a line between innovation and brand safety that ensures their strategies are still effective but do not cross ethical thresholds.