Candy AI can be used to perform market research. The role of Candy AI in enhancement and automation of market research processes also becomes increasingly evident. Indeed, according to a report by Grand View Research, the global market research industry is set to reach a worth of $98.4 billion by 2026, and this growth shall be considerably contributed to by AI technologies.
Candy ai applies advanced data analytics to provide insight into consumer behavior and preference. For instance, a leading FMCG company that used candy ai for market research registered a 30% reduction in research costs with an improvement in the accuracy of data. This allows companies to capture relevant market insights without incurring excessive expenses.
On the case analysis of consumer sentiment, Candy AI will analyze conversations on social media and reviews for understanding how public opinion feels about certain products or brands. Such an example was when a beverage company utilized Candy AI in monitoring consumer responses during the introduction of its new product to the market. As a result, it increased the accuracy of its market pre-diction by 25%. This signifies that Candy AI allows real-time insight into ensuring informed marketing strategies.
As the famous marketer Philip Kotler once said, "The best advertising is done by satisfied customers." Understandably, customer sentiment, therefore, is so crucial to understand. Candy ai does this quite aptly with the aggregation and analysis of customer feedback across several third-party platforms. In this way, businesses can correct and modify their strategies to align better with consumer expectations.
Besides that, candy ai can smoothen the process of carrying out surveys and gathering qualitative data. A certain digital marketing agency, after integration of candy ai into research activities, reported a rise of up to 40% due to more playful and personalized survey designs. It saves not just time but increases quality in the data gathered.
With evidence of better decision-making resulting from integrated data analytics and consumer insight, the question of whether candy ai actually helps with market research is in the affirmative. As firms move to understand their markets better, candy ai will continue to feature prominently in their formulation of effective market research strategies.
For more about how candy ai enhances this process of market research, check out candy ai.